The Australasian Promotional Product Association is the professional trade association specifically for the promotional products and promotional marketing industry.
APPA began in 1986 and includes the regions of Australia, New Zealand, New Caledonia and Vanuatu. APPA members are the top promotional product companies in the region.
90% of complaints APPA receives are from companies who have bought promotional products from a NON-APPA member. We are powerless to intervene on your behalf if you take that risk.
Over 2,500 companies claim to provide promotional products.
You have a 1 in 4 chance of dealing with a legitimate APPA member
APPA is a proud founding member of the International Federation of Promotional Product Associations (IFPPA) and promotes International Labour Standards (ILS), Corporate Social Responsibility Standards (CSR), professionalism, ethics and communication throughout the world wide, multi billion dollar promotional industry.
APPA provides the following advantages:
• Education programs
• Exceptional pricing. APPA members receive association discounts on products and services unavailable to non-members
• Consumer dispute resolution
• Yearly trade shows showcasing the latest innovations in promotions
• Industry acknowledgement through our yearly Awards for Promotional Excellence
• Ethical and Professional standards to achieve
• Flow of information from our international counterparts
APPA members are responsible for the creation of some of the best promotional campaigns and most innovative products supplied in the Australasian region.
APPA members get involved with marketing departments early in the process and offer what we call the “Product Perspective” to the marketing mix. If correctly utilised, this perspective can save companies thousands of dollars.
The true power of promotional products is not the product. It’s the advertising and response elicited by the delivery of that product in a properly constructed campaign.
If you are dealing with an APPA member, they have worked hard to become one and achieved a status within our industry that assures their clients of the highest quality of products and the creativity to make all your clients promotions successful.
Make sure your company is dealing with someone who has reached the benchmark of excellence in the supply of promotional products and that they are an APPA member!
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